Decision autopsies
Deep analyses of famous decision-making failures. Not what went wrong — but why the decision process produced the wrong outcome despite the right information being available.
How Nokia Lost the Smartphone War It Was Winning
How Nokia's decision-making process failed despite having the talent, market share, and early smartphone prototypes to dominate the mobile era.
Boeing 737 MAX: When Production Pressure Silenced Safety
How Boeing's decision process allowed production speed to override engineer safety concerns, leading to two fatal crashes and 346 deaths.
Kodak Invented the Digital Camera — Then Decided to Ignore It
How Kodak's decision process failed to act on its own digital camera invention, despite decades of internal evidence that film was declining.
WeWork: When Nobody in the Room Could Say No
How WeWork's decision process made it structurally impossible for anyone to challenge a $47B valuation that collapsed before IPO.
Blockbuster Had the Data, the Deal, and the Customers — Then Decided Wrong
How Blockbuster's decision process made it rational to reject Netflix, ignore streaming, and protect late fees — until the rational choice killed it.
How Google Bet Everything on a Social Network Nobody Asked For
How Google's decision process turned competitive anxiety into a company-wide mandate, tied bonuses to social metrics, and silenced internal dissent.